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Media and technology have been interwoven from the earliest days of human communication. The printing press, the telegraph, and the Internet are all examples of their intersection. Mass media have allowed for more shared social experiences, but new media now create a seemingly endless amount of airtime for any and every voice that wants to be heard. Advertising has also changed with technology. New media allow consumers to bypass traditional advertising venues and cause companies to be more innovative and intrusive as they try to gain our attention.
Where and how do you get your news? Do you watch network television? Read the newspaper? Go online? How about your parents or grandparents? Do you think it matters where you seek out information? Why, or why not?
Do you believe new media allows for the kind of unifying moments that television and radio programming used to? If so, give an example.
Where are you most likely to notice advertisements? What causes them to catch your attention?
To get a sense of the timeline of technology, check out this web site: (External Link)
To learn more about new media, click here: (External Link)
To understand how independent media coverage differs from major corporate affiliated news outlets, review material from the Democracy Now! website: (External Link)
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