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Summary

Media and technology have been interwoven from the earliest days of human communication. The printing press, the telegraph, and the Internet are all examples of their intersection. Mass media have allowed for more shared social experiences, but new media now create a seemingly endless amount of airtime for any and every voice that wants to be heard. Advertising has also changed with technology. New media allow consumers to bypass traditional advertising venues and cause companies to be more innovative and intrusive as they try to gain our attention.

Short answer

Where and how do you get your news? Do you watch network television? Read the newspaper? Go online? How about your parents or grandparents? Do you think it matters where you seek out information? Why, or why not?

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Do you believe new media allows for the kind of unifying moments that television and radio programming used to? If so, give an example.

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Where are you most likely to notice advertisements? What causes them to catch your attention?

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Further research

To get a sense of the timeline of technology, check out this web site: (External Link)

To learn more about new media, click here: (External Link)

To understand how independent media coverage differs from major corporate affiliated news outlets, review material from the Democracy Now! website: (External Link)

References

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Anderson, Craig. 2003. “Violent Video Games: Myths, Facts and Unanswered Questions.” American Psychological Association , October. Retrieved January 13, 2012 ( (External Link) ).

Anderson, Philip, and Michael Tushman. 1990. “Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change.” Administrative Science Quarterly 35:604–633.

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Duggan, Maeve, and Aaron Smith. "Social Media Update 2013." Pew Research Centers Internet American Life Project RSS. Pew Research Center. Retrieved October 2, 2014 ( (External Link) ).

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Jansen, Jim. "Use of the Internet in Higher-income Households." Pew Research Centers Internet American Life Project RSS. Pew Research Center. Retrieved October 1, 2014 ( (External Link) ).

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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