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  • Describe the evolution and current role of different media, like newspapers, television, and new media
  • Understand the function of product advertising in media
  • Demonstrate awareness of the social homogenization and social fragmentation that occur via modern society’s use of technology and media
A photo of a small robot getting patted on the back by two men.
In the coming future, there is no doubt that robots are going to play a large role in all aspects of our lives. (Photo courtesy of shay sowden/flickr)

Technology and the media are interwoven, and neither can be separated from contemporary society in most core and semi-peripheral nations. Media is a term that refers to all print, digital, and electronic means of communication. From the time the printing press was created (and even before), technology has influenced how and where information is shared. Today, it is impossible to discuss media and the ways societies communicate without addressing the fast-moving pace of technology change. Twenty years ago, if you wanted to share news of your baby’s birth or a job promotion, you phoned or wrote letters. You might tell a handful of people, but you probably wouldn’t call up several hundred, including your old high school chemistry teacher, to let them know. Now, you might join an online community of parents-to-be even before you announce your pregnancy via a staged Instagram picture. The circle of communication is wider than ever and when we talk about how societies engage with technology, we must take media into account, and vice versa.

Technology creates media. The comic book you bought your daughter is a form of media, as is the movie you streamed for family night, the web site you used to order takeout, the billboard you passed on the way to pick up your food, and the newspaper you read while you were waiting for it. Without technology, media would not exist, but remember, technology is more than just the media we are exposed to.

Categorizing technology

There is no one way of dividing technology into categories. Whereas once it might have been simple to classify innovations such as machine-based or drug-based or the like, the interconnected strands of technological development mean that advancement in one area might be replicated in dozens of others. For simplicity’s sake, we will look at how the U.S. Patent Office, which receives patent applications for nearly all major innovations worldwide, addresses patents. This regulatory body will patent three types of innovation. Utility patents are the first type. These are granted for the invention or discovery of any new and useful process, product, or machine, or for a significant improvement to existing technologies. The second type of patent is a design patent . Commonly conferred in architecture and industrial design, this means someone has invented a new and original design for a manufactured product. Plant patents , the final type, recognize the discovery of new plant types that can be asexually reproduced. While genetically modified food is the hot-button issue within this category, farmers have long been creating new hybrids and patenting them. A more modern example might be food giant Monsanto, which patents corn with built-in pesticide (U.S. Patent and Trademark Office 2011).

Questions & Answers

What is the main difference between census and survey?
Mustafa Reply
explain major contributions of Charles Wright Mills and Augusto Comte to the discipline of sociology
lugumba Reply
importance of sociology in logic if some one knows about plz help
Saqib
what are importance of studying sociology
Neema Reply
1 sociology detects and Solve Social Problems 2Sociology Helps in Planning and Development 3. Sociology makes a scientific study of Sociology 4 studies role of the institutions in the development of the individuals. 5 Helps in Preservation and Growth of Culture
manisha
6.sociology has made broaden the outlook of man. 7 Sociology is of great importance in the solution of international problems. 
manisha
eplayn philosopher of sociology
Mujahid Reply
explain philosopher of sociology
Mujahid
me
Ashebir
what is the difference between asocialist group on all definitions?
Koko Reply
what is the value of sociology
Banao Reply
What are the patterns of social interaction with regard to gender, religion and education
Norman Reply
define functionalist perspective
Jalil
what is cultural
nusrat Reply
culture is the way of life of a particular group of people
Philemon
culture is the backbone of society.
shahnam
culture consists of the beliefs' behaviour' objects' and other characteristics common to the members of particular group of society.
Zahid
culture is our way of life, customs ,traditions ,norms nd behavoiur
musharaf
can anyone explain what is socialogy as science in detail ?
Sydish Reply
sociology is a science because it adoptes and applies the scientific method . sociology does make a scientific method in the study of its subject matter.hence sociology is a science
Zahid
because its study the systematically about society
Akak
in secince we use tools such as thermometers telescopes microscope verniercliper etc similarly in sociology we tools interview questionare servey case study sampling etc so sociology is a science.
shahnam
scientific study of society is called sociology it involves scientific method, observation, hypothesis, experiments, and conclusions , this study produces theories and facts about society , that's why it is science
sohrab
explayn philosopher of socilogy
Mujahid
is caste system dangerous in politics? how
Zahid Reply
In present days the main caused for winning the election,after that they influence in any field
Akak
by those activities a father will become enemy to his son hence we should control it
Zahid
is it possible that marriage some places is being done between man's
Zahid Reply
No it is not possible.
umar_king
yeah itz hpns
musharaf
but in western some places it is possible as I considered a book there shows
Zahid
dear friends how then there born babies plz help me
Zahid
mee toooo
musharaf
dear friends I just know that there doesn't born babies
Zahid
they dont bother about thier offsprings nd it hpns in very rare cases in western societies
musharaf
ya right
Zahid
what is mean by ID
Bk Reply
what is counter culture
Jalil
what are the importance of social science on health care
Philemon Reply
the social sciences can contribute to preventing and treating illness by pinpointing the env.settings nd social relationships
musharaf
child poverty in social influences
Hash Reply
Often associated to food insecurity, children living below the poverty line are at an increased risk for becoming both malnourished and overweight. This can highly affect a child’s confidence. Moreover, evidence suggests that many of the effects of poverty on children are often added to by their fam
manisha
India is battling poverty for nearly 60 years now. And, with the help of new policies that strive to empower and spread awareness about the fundamental rights of children, along with participation and activities initiated by CRY – Child Rights and You, the children of India are sure to see a better
manisha
Does sociology have to deal with only interaction and society
Glory Reply
no
Illiasu
no it touches every aspect of social system...
Gh
hmm. :-)
manisha
it deals with society also but as whole....
Gh
tells about drawbacks and government plans..and makes us focus on what can be done for improvement. like for. eg. in agricultural practices what farmers need to do for better crops.
manisha
yeh absolutely
Gh
according to Emile Durkheim sociology is study of social institutions also.....
Gh
and financial institutions also like commercial banks
manisha
hmm also study about market as a social institution....
Gh
world topics like globalisation modernization and different movements. government plans.
manisha
socilogy also study process such as..... sanskritisatoion ,westernization and modernization also
Gh
yes
MRM
YES
Anas
yeah
gerardo
how we will define status and role?
Saqib
maybe
gerardo
what are the effects of sociology to education
Ndubuisi

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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