Important emerging trends in innovation are identified, and their implications for innovation management are explored. Major topics to be discussed include the trend to open information... Download Course Materials

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop... Download Course Materials

If you have ever come up with a work-around or improvement for a balky product only to find that it performs better than the original, you are not alone. Eric von Hippel proffers... Watch Video

Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or... Watch Video

Users innovate when it is in their interest to do so. But not all user innovations will make a good product from a product manufacturer's standpoint. Therefore, manufacturers must... Watch Video

Traditional market research techniques are most advanced in consumer products fields. Here, user needs are analyzed via multiattribute techniques, marketing and R&D personnel... Watch Video