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Finding maximum revenue

The unit price of an item affects its supply and demand. That is, if the unit price goes up, the demand for the item will usually decrease. For example, a local newspaper currently has 84,000 subscribers at a quarterly charge of $30. Market research has suggested that if the owners raise the price to $32, they would lose 5,000 subscribers. Assuming that subscriptions are linearly related to the price, what price should the newspaper charge for a quarterly subscription to maximize their revenue?

Revenue is the amount of money a company brings in. In this case, the revenue can be found by multiplying the price per subscription times the number of subscribers, or quantity. We can introduce variables, p for price per subscription and Q for quantity, giving us the equation Revenue = p Q .

Because the number of subscribers changes with the price, we need to find a relationship between the variables. We know that currently p = 30 and Q = 84,000. We also know that if the price rises to $32, the newspaper would lose 5,000 subscribers, giving a second pair of values, p = 32 and Q = 79,000. From this we can find a linear equation relating the two quantities. The slope will be

m = 79,000 84,000 32 30 = −5,000 2 = −2,500

This tells us the paper will lose 2,500 subscribers for each dollar they raise the price. We can then solve for the y -intercept.

Q = −2500 p + b Substitute in the point Q = 84,000  and  p = 30 84,000 = −2500 ( 30 ) + b Solve for b b = 159,000

This gives us the linear equation Q = −2,500 p + 159,000 relating cost and subscribers. We now return to our revenue equation.

Revenue = p Q Revenue = p ( −2,500 p + 159,000 ) Revenue = −2,500 p 2 + 159,000 p

We now have a quadratic function for revenue as a function of the subscription charge. To find the price that will maximize revenue for the newspaper, we can find the vertex.

h = 159,000 2 ( −2,500 ) = 31.8

The model tells us that the maximum revenue will occur if the newspaper charges $31.80 for a subscription. To find what the maximum revenue is, we evaluate the revenue function.

maximum revenue = −2,500 ( 31.8 ) 2 + 159,000 ( 31.8 ) = 2,528,100
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Finding the x - and y -intercepts of a quadratic function

Much as we did in the application problems above, we also need to find intercepts of quadratic equations for graphing parabolas. Recall that we find the y - intercept of a quadratic by evaluating the function at an input of zero, and we find the x - intercepts at locations where the output is zero. Notice in [link] that the number of x - intercepts can vary depending upon the location of the graph.

Three graphs where the first graph shows a parabola with no x-intercept, the second is a parabola with one –intercept, and the third parabola is of two x-intercepts.
Number of x -intercepts of a parabola

Given a quadratic function f ( x ) , find the y - and x -intercepts.

  1. Evaluate f ( 0 ) to find the y -intercept.
  2. Solve the quadratic equation f ( x ) = 0 to find the x -intercepts.

Finding the y - and x -intercepts of a parabola

Find the y - and x -intercepts of the quadratic f ( x ) = 3 x 2 + 5 x 2.

We find the y -intercept by evaluating f ( 0 ) .

f ( 0 ) = 3 ( 0 ) 2 + 5 ( 0 ) 2 = −2

So the y -intercept is at ( 0 , −2 ) .

For the x -intercepts, we find all solutions of f ( x ) = 0.

0 = 3 x 2 + 5 x 2

In this case, the quadratic can be factored easily, providing the simplest method for solution.

0 = ( 3 x 1 ) ( x + 2 )
h = b 2 a k = f ( −1 ) = 4 2 ( 2 ) = 2 ( −1 ) 2 + 4 ( −1 ) 4 = −1 = −6

So the x -intercepts are at ( 1 3 , 0 ) and ( 2 , 0 ) .

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Questions & Answers

Three charges q_{1}=+3\mu C, q_{2}=+6\mu C and q_{3}=+8\mu C are located at (2,0)m (0,0)m and (0,3) coordinates respectively. Find the magnitude and direction acted upon q_{2} by the two other charges.Draw the correct graphical illustration of the problem above showing the direction of all forces.
Kate Reply
To solve this problem, we need to first find the net force acting on charge q_{2}. The magnitude of the force exerted by q_{1} on q_{2} is given by F=\frac{kq_{1}q_{2}}{r^{2}} where k is the Coulomb constant, q_{1} and q_{2} are the charges of the particles, and r is the distance between them.
Muhammed
What is the direction and net electric force on q_{1}= 5µC located at (0,4)r due to charges q_{2}=7mu located at (0,0)m and q_{3}=3\mu C located at (4,0)m?
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Source:  OpenStax, Algebra and trigonometry. OpenStax CNX. Nov 14, 2016 Download for free at https://legacy.cnx.org/content/col11758/1.6
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