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Mission alignment

The first question confronting scholarly societies considering online distribution is why they should publish online. It makes sense, therefore, to review some of the principal benefits of publishing online—for authors, readers, and the society itself.

Most societies operate under charters directing them to promote research and the advancement of their field, and a society’s publication often represents the most visible manifestation of its mission. Online dissemination further supports the mission by increasing the access, reach, and visibility of a society’s journal.

Further, online publication provides a logical component of a more ambitious and progressive online presence for a society, including sponsoring an online community that maintains the society’s relevance by engaging its membership more actively. For example, the SAH’s online digital image archive not only provides images but has also helped to foster a new sense of community within the society. Although societies have historically been at the center of scholarly communities, they risk being marginalized as their members embrace the emerging scholarly communications mechanisms enabled by ubiquitous networking and digital publishing technologies. Societies should recognize online social networks as a cost-effective means of communicating with their members and increasing their visibility.

Although few small- and medium-size publishers have implemented social networking features—including blogs, online forums, podcasts, and wikis—a recent survey indicates that approximately 15-25 percent of these publishers intend to deploy such functionality in the future. Cox and Cox (2008), 89 and 91. Although online social networking media are in the early stages of development, societies should experiment with such media and allow their applications to evolve along with the tools themselves. In this way, a society can exploit the capabilities of digital networking to maintain its relevance within its specific field and as part of the global scholarly community. An online publishing program, in this context, will represent an integral component of a society’s broader digital communication and membership strategies.

Author and reader benefits

Author benefits

An online edition of a journal provides several benefits to authors, including:

  • Access to digital functionality in presenting their research, including images, video, audio, and other media not easily included in print publications;
  • Greater reach and access to readers in their field; and
  • Greater impact for their research.

Digital functionality

Publishing online provides authors access to digital functionality—including support for large supplemental data sets; multimedia features, including audio and video, animation, and three-dimensional modeling; deep searching and linking through semantic tagging; low-cost color; indexing and searching for charts, illustrations, images, tables, and graphics; the ability to manipulate supporting data sets; and social networking capabilities (e.g., online collaborative authoring, wikis, collaborative taxonomies), tools for communication between readers, support for RSS feeds, and other features not possible in print.

Questions & Answers

what does nano mean?
Anassong Reply
nano basically means 10^(-9). nanometer is a unit to measure length.
do you think it's worthwhile in the long term to study the effects and possibilities of nanotechnology on viral treatment?
Damian Reply
absolutely yes
how to know photocatalytic properties of tio2 nanoparticles...what to do now
Akash Reply
it is a goid question and i want to know the answer as well
characteristics of micro business
for teaching engĺish at school how nano technology help us
Do somebody tell me a best nano engineering book for beginners?
s. Reply
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
fullerene is a bucky ball aka Carbon 60 molecule. It was name by the architect Fuller. He design the geodesic dome. it resembles a soccer ball.
what is the actual application of fullerenes nowadays?
That is a great question Damian. best way to answer that question is to Google it. there are hundreds of applications for buck minister fullerenes, from medical to aerospace. you can also find plenty of research papers that will give you great detail on the potential applications of fullerenes.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
Mostly, they use nano carbon for electronics and for materials to be strengthened.
is Bucky paper clear?
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Do you know which machine is used to that process?
how to fabricate graphene ink ?
for screen printed electrodes ?
What is lattice structure?
s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
On having this app for quite a bit time, Haven't realised there's a chat room in it.
what is biological synthesis of nanoparticles
Sanket Reply
what's the easiest and fastest way to the synthesize AgNP?
Damian Reply
types of nano material
abeetha Reply
I start with an easy one. carbon nanotubes woven into a long filament like a string
many many of nanotubes
what is the k.e before it land
what is the function of carbon nanotubes?
I'm interested in nanotube
what is nanomaterials​ and their applications of sensors.
Ramkumar Reply
what is nano technology
Sravani Reply
what is system testing?
preparation of nanomaterial
Victor Reply
how to synthesize TiO2 nanoparticles by chemical methods
what's the program
what chemical
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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