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- Unit 07: Advertising Strategy
- What is the importance of a
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Card 10 / 204: What is the importance of a value proposition?
A)
It shows that your brand is on par with other products in your product category.
B)
A value proposition is not a necessary marketing tool.
C)
It demonstrates your product's benefits relative to the competition.
D)
It showcases your product's price point.
E)
It reports on your product's annual sales levels.
Answer:
C) It demonstrates your product's benefits relative to the competition.
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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Attribution:
Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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