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- Unit 02: Segmenting, Targeting
- What are the common characteristics
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Card 12 / 115: What are the common characteristics of a family life cycle?
A)
The ups and downs a family faces over the course of a single year
B)
A family's transportation preferences
C)
The age range of a family
D)
The stages a family goes through over time and the effects of these stages on their buying behavior
Answer:
D) The stages a family goes through over time and the effects of these stages on their buying behavior
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Principles of Marketing
Author:
Dionne MahaffeyLecturer
The Saylor Academy
USA
Access:
Public
Partially Instant Grading
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Attribution:
Dionne Mahaffey, Tamara Gillis, and Steven Van Hook. (The Saylor Academy 2014), http://www.saylor.org/courses/bus203/
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