# 1.2 Data, sampling, and variation in data and sampling  (Page 39/51)

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## Size of a sample

The size of a sample (often called the number of observations, usually given the symbol n) is important. The examples you have seen in this book so far have been small. Samples of only a few hundred observations, or even smaller, are sufficient for many purposes. In polling, samples that are from 1,200 to 1,500 observations are considered large enough and good enough if the survey is random and is well done. Later we will find that even much smaller sample sizes will give very good results. You will learn why when you study confidence intervals.

Be aware that many large samples are biased. For example, call-in surveys are invariably biased, because people choose to respond or not.

## Critical evaluation

We need to evaluate the statistical studies we read about critically and analyze them before accepting the results of the studies. Common problems to be aware of include

• Problems with samples: A sample must be representative of the population. A sample that is not representative of the population is biased. Biased samples that are not representative of the population give results that are inaccurate and not valid.
• Self-selected samples: Responses only by people who choose to respond, such as call-in surveys, are often unreliable.
• Sample size issues: Samples that are too small may be unreliable. Larger samples are better, if possible. In some situations, having small samples is unavoidable and can still be used to draw conclusions. Examples: crash testing cars or medical testing for rare conditions
• Undue influence:  collecting data or asking questions in a way that influences the response
• Non-response or refusal of subject to participate:  The collected responses may no longer be representative of the population.  Often, people with strong positive or negative opinions may answer surveys, which can affect the results.
• Causality: A relationship between two variables does not mean that one causes the other to occur. They may be related (correlated) because of their relationship through a different variable.
• Self-funded or self-interest studies: A study performed by a person or organization in order to support their claim. Is the study impartial? Read the study carefully to evaluate the work. Do not automatically assume that the study is good, but do not automatically assume the study is bad either. Evaluate it on its merits and the work done.
• Misleading use of data: improperly displayed graphs, incomplete data, or lack of context
• Confounding:  When the effects of multiple factors on a response cannot be separated.  Confounding makes it difficult or impossible to draw valid conclusions about the effect of each factor.

## References

Gallup-Healthways Well-Being Index. http://www.well-beingindex.com/default.asp (accessed May 1, 2013).

Gallup-Healthways Well-Being Index. http://www.well-beingindex.com/methodology.asp (accessed May 1, 2013).

Gallup-Healthways Well-Being Index. http://www.gallup.com/poll/146822/gallup-healthways-index-questions.aspx (accessed May 1, 2013).

Data from http://www.bookofodds.com/Relationships-Society/Articles/A0374-How-George-Gallup-Picked-the-President

Dominic Lusinchi, “’President’ Landon and the 1936 Literary Digest Poll: Were Automobile and Telephone Owners to Blame?” Social Science History 36, no. 1: 23-54 (2012), http://ssh.dukejournals.org/content/36/1/23.abstract (accessed May 1, 2013).

“The Literary Digest Poll,” Virtual Laboratories in Probability and Statistics http://www.math.uah.edu/stat/data/LiteraryDigest.html (accessed May 1, 2013).

“Gallup Presidential Election Trial-Heat Trends, 1936–2008,” Gallup Politics http://www.gallup.com/poll/110548/gallup-presidential-election-trialheat-trends-19362004.aspx#4 (accessed May 1, 2013).

The Data and Story Library, http://lib.stat.cmu.edu/DASL/Datafiles/USCrime.html (accessed May 1, 2013).

LBCC Distance Learning (DL) program data in 2010-2011, http://de.lbcc.edu/reports/2010-11/future/highlights.html#focus (accessed May 1, 2013).

Data from San Jose Mercury News

## Chapter review

Data are individual items of information that come from a population or sample. Data may be classified as qualitative, quantitative continuous, or quantitative discrete.

Because it is not practical to measure the entire population in a study, researchers use samples to represent the population. A random sample is a representative group from the population chosen by using a method that gives each individual in the population an equal chance of being included in the sample. Random sampling methods include simple random sampling, stratified sampling, cluster sampling, and systematic sampling. Convenience sampling is a nonrandom method of choosing a sample that often produces biased data.

Samples that contain different individuals result in different data. This is true even when the samples are well-chosen and representative of the population. When properly selected, larger samples model the population more closely than smaller samples. There are many different potential problems that can affect the reliability of a sample. Statistical data needs to be critically analyzed, not simply accepted.

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