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DRAMA
Colour in advertisements
Activity 1
Divide into groups. Decide what you are going to advertise. The advertisement can be for the radio, for television or for publication in a newspaper or magazine. What does this decision mean? Simply that, if the advertisement is going to be in a magazine, we will have to make use of non-verbal communication. We will have to USE IMAGES AND NOT SPEECH.
If we are going to use television, we can also use non-verbal advertising.
But if we use radio, we have to have speech or sound.
Activity 2
You must first decide what you are going to advertise. Remember that you can’t use existing adverts. There are many things to advertise, e.g. toothpaste, soap, coffee, milk, schools, etc. The most striking advertisement will be awarded the first prize! A WORKSHOP PROCESS can again be used and each learner can have a chance to write a sentence or two, with other learners adding to these until you have a complete script. Refer to Visual Arts Activity 2 for further ideas.
Activity 3
You will need music to suit your advertisement. Everything will depend on what you are advertising. ‘Soft’ products such as soap, washing powder and milk will make use of soothing music. Baby products will need the same sort of music. ‘Hard’ advertising, for items such as petrol, construction or building maintenance, etc., will make use of music with more OOMPH. Sort out your music. Each group member can bring some music to school so that it can be listened to and a decision can be taken. If there is no CD or tape player, you can make use of your voices, empty plastic, glass or metal containers – perhaps filled with stones, rice or sand. Refer to your music activities.
Activity 4
Remember that your advertisement must impress people, it must be striking!
If you are making an advertisement about babies, it may be advantageous to use pink and blue – these colours are often identified with babies. If you are making an advertisement about washing powder, white and blue may be regarded as ‘clean’ colours. When dealing with petrol or car parts, black and brown may be good colours; coffee, milk and sugar, toothpaste, etc., may need colours such as yellow and blue, green or purple.
Activity 5
You are beginning to get things in place for the performance, so you should check that the following has been considered:
Activity 6
As all the preliminary work has been completed, it is time for the performance. The educators are ready to assess your effort. Classmates could also assess and give marks. Ask the educator for an assessment form so that you are able to evaluate each other’s work. Don’t be envious of another group that does better than you; rather learn from their success. Remember that a mark between 1 and 4 must be allocated.
| LU 3.1 |
| Learning Outcomes(LOs) |
| LO 3 |
| participation and cooperationThe learner is able to display personal and social skills while participating in arts and culture activities as an individual and in a group. |
| Assessment Standards(ASs) |
| This is indicated when the learner: |
| GENERAL |
| 3.1 is sensitive towards the music and art form choices of others; |
| 3.2 is prepared to explore new cultural ideas and to re-evaluate stereotypes; |
| 3.3 acknowledges own, group and varying identity; |
| 3.4 expresses his or her own contribution in any art form; |
3.8
VISUAL ARTS
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3.7
MUSIC
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3.6
DRAMA
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Colours in advertising
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