Senior Manager of Website & Digital Marketing Full-time
Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.
The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Senior Manager of Website and Digital Marketing leads the strategy, development and operations of the firm's digital and web presences, including public-facing websites and microsites, e-mail marketing, social media, blogs, apps, podcasts, video campaigns and web/social analytics in alignment with the firm's strategic branding, communications, and business development goals.
The Senior Manager manages a team of two direct reports, as well as several vendors.
Job Responsibilities
Leads the development and execution of the firm's digital marketing strategy, focusing on website design, functionality and performance to enhance branding and business development.
Oversees web content management process.
Manages and develops the Digital Marketing team, including setting goals, prioritizing tasks, monitoring team performance, and encouraging continuous technical and professional development and growth.
Leads the firm's video and multimedia strategy, including developing timelines and budgets for video production and ensuring campaigns are continuously improved.
Works with the marketing leadership team to analyze and develop KPIs, metrics for effectiveness and strategic refinement.
Manages the implementation of the firm's social media strategy through all applicable platforms, including but not limited to LinkedIn,Twitter/X, Instagram, YouTube, and Wikipedia.
Oversees and drives the search engine optimization (SEO) strategy; stays abreast of SEO trends and best practices.
Oversees the firm's blog program, including vendor/hosting management, training, analytics, and monitoring and communicating best practices and firm guidelines.
Manages current e-communication platform (Vuture) and drives e-mail marketing strategy, ensuring compliance with domestic and international data regulations.
Serves as primary liaison to digital marketing vendors, manages contracts and identifies best of breed digital tools to enhance marketing automation and campaign effectiveness.
Knowledge, Skills, and Abilities
Exceptional ability to gather and analyze large amounts of research information and then synthesize into concise and meaningful actionable reports and recommendations.
Ability to adapt to changing priorities and maintain a productive and committed work ethic while meeting deadlines and managing workload effectively.
Expertise in email best practices, including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management.
Familiarity with spam/email blockers and deliverability testing and troubleshooting tools, SEO concepts and techniques, email campaign procedures, CAN-SPAM regulations, and knowledge of or willingness to learn about state and local bar association rules regarding communications with clients and nonclients.
Advanced knowledge of keyword optimization, organic search, search engine rankings, etc.
Complete knowledge of web-based content management system (CMS).
Working knowledge of the firm's e-communication tools as pertains to administration, template design and analytic reporting.
Advanced knowledge of the Adobe Creative Suite (Illustrator, InDesign, Flash, Dreamweaver, and Photoshop), Microsoft Office in a Microsoft Windows 10 Enterprise operating system, FTP.
Familiarity with all relevant social media platforms, tools such as Tweetdeck, Hootsuite, and other social marketing automation/employee advocacy products (Lexology, ClearView Social).
Knowledge of digital marketing tools such as video (production and best practices) and audio (webinars and podcasts), as well as familiarity with various hosting platforms for multimedia.
Ability to provide quality client service to both internal and external contacts regarding non-legal matters of a routine nature.
Requires patience, creativity and discretion.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with attorneys, professional staff and vendors.
Ability to present in public forums, and knowledge to provide detailed training, on a variety of web and digital strategy matters to all levels within the firm.
Demonstrated ability to work effectively both independently and with others in a cooperative, enthusiastic and friendly manner, in order to accomplish position functional requirements and contribute to team efforts.
Must possess the interpersonal skills necessary to communicate information with tact and courtesy, as well as follow instructions effectively from a diverse group of clients, lawyers and professional staff.
Availability to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed
Education
The position requires a Bachelor's Degree in Web Design, Graphic Design, Marketing, Business, IT or a related field.
Equivalent training and experience may substitute for education.
Experience
The position requires a minimum of seven (7) years of increasingly responsible, directly related experience during which knowledge, skills and abilities applicable to the position were demonstrated.
Experience in a law firm or professional services firm desired.
Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities.
We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.
EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.
•
Health Advocates Network Nursing
United States - united states
May 14, 2024
Health Advocates Network-Nursing is seeking a travel nurse RN PCU - Progressive Care Unit for a travel nursing job in Faytteville, North Carolina. & Requirements • Specialty: PCU - Progressive Care Unit • Discipline: RN • Start Date: 06/17/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12...
United States - Hagatna
May 23, 2024
*About Team & About Role: • Rubrik's sales organization is a united group of elite cross-functional sales professionals that help companies & government entities achieve resilience against cyberattacks, malicious insiders, and operational disruptions. • We offer continuous professional...
United States - united states
May 1, 2024
About the Role: Are you ready for your next real security challenge? Are you passionate about helping organizations stop breaches using a platform that just works? If so, CrowdStrike is seeking a Sales Engineer with significant security expertise. You should be able to articulate how current...
United States - Aguadilla
May 14, 2024
Date Posted: • 2024-05-13 • Country: • United States of America • Location: • HPR01: • Collins Puerto Rico- Aguadilla Road 110 North Km 28.8 San Antonio Industrial Park, Aguadilla, PR, 00603 USA • Position Role Type: • Hybrid • Collins Aerospace Global...
United States - united states
May 1, 2024
About the Role: We are seeking a Regional Sales Director to oversee our Americas Identity Protection business. This challenging and high-visibility position provides leadership and management oversight to the Identity Protection specialists. You will develop long-term strategies and shorter term...
United States - united states
May 14, 2024
Advantis Medical is seeking a travel nurse RN Med Surg for a travel nursing job in Fredricksburg, Virginia. & Requirements • Specialty: Med Surg • Discipline: RN • Start Date: 08/12/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, days • Employment Type: Travel Advantis Job ID...
United States - Aguadilla
May 24, 2024
Date Posted: • 2024-05-23 • Country: • United States of America • Location: • HPR01: Collins Puerto Rico- Aguadilla Road 110 North Km 28.8 San Antonio Industrial Park, Aguadilla, PR, 00603 USA • Position Role Type: • Unspecified • Do you have what it takes to...
United States - united states
May 1, 2024
About the Role: As a Specialist Sales Manager, NG SIEM/Logscale, you will have the exciting opportunity to help promote the growth and shape the future of the Next-Gen SIEM and Log Management business at CrowdStrike. You will combine your relevant technology sales experience with solid industry...
United States - united states
May 22, 2024
About the Role: The Counter Adversary Operations is redefining the intelligence, threat hunting, and advanced security operations. As a Specialist Sales Manager for the Counter Adversary business you will have the exciting opportunity to help customers solve tough business and security challenges...
United States - Hagatna
May 16, 2024
*About the Role: • Rubrik is looking for Sales Engineers to provide technical direction and business guidance to the regional sales team. • As a Sales Engineer, you will be accountable for regional revenue goals by driving innovative technical programs and overseeing day-to-day...
Health Advocates Network Nursing
United States - united states
May 17, 2024
Health Advocates Network-Nursing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Faytteville, North Carolina. & Requirements • Specialty: Med Surg / Telemetry • Discipline: RN • Start Date: 06/03/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, nights •...
HumanEdge Travel Nursing and Allied Health
United States - united states
May 8, 2024
HumanEdge Travel Nursing and Allied Health is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Albany, Connecticut. & Requirements • Specialty: Labor and Delivery • Discipline: RN • Start Date: 06/04/2024 • Duration: 13 weeks • 40 hours per week • Shift: 8 hours • Employment...
Health Advocates Network Nursing
United States - united states
May 20, 2024
Health Advocates Network-Nursing is seeking a travel CT Technologist for a travel job in Sun City West, Arizona. & Requirements • Specialty: CT Technologist • Discipline: Allied Health Professional • Start Date: 06/03/2024 • Duration: 12 weeks • 36 hours per week • Shift: 12 hours, nights •...
United States - united states
May 24, 2024
Excel Medical Staffing is seeking a travel Cath Lab Technologist for a travel job in Summit, Wisconsin. & Requirements • Specialty: Cath Lab Technologist • Discipline: Allied Health Professional • Start Date: 06/24/2024 • Duration: 13 weeks • 40 hours per week • Shift: 8 hours, days • Employment...
United States - Aguadilla
May 14, 2024
Date Posted: • 2024-04-29 • Country: • United States of America • Location: • HPR01: • Collins Puerto Rico- Aguadilla Road 110 North Km 28.8 San Antonio Industrial Park, Aguadilla, PR, 00603 USA • Position Role Type: • Hybrid • Do you have what it takes...
United States - united states
April 17, 2024
• As a valued colleague on our team, you will act as team lead while conducting theoretical and empirical research with public and proprietary data in all areas of the mortgage finance business. • This may include mortgage products and securities, borrower behavior, investment and hedging...
United States - Aguadilla
May 24, 2024
Date Posted: • 2024-05-22 • Country: • United States of America • Location: • HPR01: • Collins Puerto Rico- Aguadilla Road 110 North Km 28.8 San Antonio Industrial Park, Aguadilla, PR, 00603 USA • Position Role Type: • Unspecified • Do you have what it...
United States - united states
May 1, 2024
About the Role: CrowdStrike is seeking a Deal Review Consultant to join our Worldwide Sales and Operations Organization and Global Renewals Management Function within the Customer Acquisition and Retention Excellence Organization. As a key sales and operations support function, the Deal Review...
United States - San Juan
May 16, 2024
*About the Role: • Rubrik is looking for Sales Engineers to provide technical direction and business guidance to the regional sales team. • As a Sales Engineer, you will be accountable for regional revenue goals by driving innovative technical programs and overseeing day-to-day...
United States - San Juan
May 23, 2024
*About Team & About Role: • Rubrik's sales organization is a united group of elite cross-functional sales professionals that help companies & government entities achieve resilience against cyberattacks, malicious insiders, and operational disruptions. • We offer continuous professional...
HumanEdge Travel Nursing and Allied Health
United States - united states
April 22, 2024
HumanEdge Travel Nursing and Allied Health is seeking a travel nurse RN ED - Emergency Department for a travel nursing job in Margaretsville, New York. & Requirements • Specialty: ED - Emergency Department • Discipline: RN • Start Date: 06/04/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12...
United States - San Juan
May 23, 2024
*About Team & About Role: • The Cloud Security seller is a technical sales professional characterized by intimate understanding of their specific product, the pain it resolves, the competitors, market, qualification, objections, and value proposition. • Through a quantity of focused...