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Great Britain’s response to this threat of disobedience served only to unite the colonies further. The colonies’ initial response to the Massachusetts Circular was lukewarm at best. However, back in Great Britain, the secretary of state for the colonies—Lord Hillsborough—demanded that Massachusetts retract the letter, promising that any colonial assemblies that endorsed it would be dissolved. This threat had the effect of pushing the other colonies to Massachusetts’s side. Even the city of Philadelphia, which had originally opposed the Circular, came around.

The Daughters of Liberty once again supported and promoted the boycott of British goods. Women resumed spinning bees and again found substitutes for British tea and other goods. Many colonial merchants signed non-importation agreements, and the Daughters of Liberty urged colonial women to shop only with those merchants. The Sons of Liberty used newspapers and circulars to call out by name those merchants who refused to sign such agreements; sometimes they were threatened by violence. For instance, a broadside from 1769–1770 reads:

WILLIAM JACKSON,
an IMPORTER;
at the BRAZEN HEAD,
North Side of the TOWN-HOUSE,
and Opposite the Town-Pump, [in]
Corn-hill, BOSTON
It is desired that the SONS
and DAUGHTERS of LIBERTY,
would not buy any one thing of
him, for in so doing they will bring
disgrace upon themselves, and their
Posterity, for ever and ever, AMEN.

The boycott in 1768–1769 turned the purchase of consumer goods into a political gesture. It mattered what you consumed. Indeed, the very clothes you wore indicated whether you were a defender of liberty in homespun or a protector of parliamentary rights in superfine British attire.

For examples of the types of luxury items that many American colonists favored, visit the National Humanities Center to see pictures and documents relating to home interiors of the wealthy.

Trouble in boston

The Massachusetts Circular got Parliament’s attention, and in 1768, Lord Hillsborough sent four thousand British troops to Boston to deal with the unrest and put down any potential rebellion there. The troops were a constant reminder of the assertion of British power over the colonies, an illustration of an unequal relationship between members of the same empire. As an added aggravation, British soldiers moonlighted as dockworkers, creating competition for employment. Boston’s labor system had traditionally been closed, privileging native-born laborers over outsiders, and jobs were scarce. Many Bostonians, led by the Sons of Liberty, mounted a campaign of harassment against British troops. The Sons of Liberty also helped protect the smuggling actions of the merchants; smuggling was crucial for the colonists’ ability to maintain their boycott of British goods.

John Hancock was one of Boston’s most successful merchants and prominent citizens. While he maintained too high a profile to work actively with the Sons of Liberty, he was known to support their aims, if not their means of achieving them. He was also one of the many prominent merchants who had made their fortunes by smuggling, which was rampant in the colonial seaports. In 1768, customs officials seized the Liberty , one of his ships, and violence erupted. Led by the Sons of Liberty, Bostonians rioted against customs officials, attacking the customs house and chasing out the officers, who ran to safety at Castle William, a British fort on a Boston harbor island. British soldiers crushed the riots, but over the next few years, clashes between British officials and Bostonians became common.

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Source:  OpenStax, U.s. history. OpenStax CNX. Jan 12, 2015 Download for free at http://legacy.cnx.org/content/col11740/1.3
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