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Similarly, purposive incentives    focus on the issues or causes promoted by the group. Someone concerned about protecting individual rights might join a group like the American Civil Liberties Union (ACLU) because it supports the liberties guaranteed in the U.S. Constitution, even the free expression of unpopular views.

https://www.aclu.org/ (March 1, 2016).
Members of the ACLU sometimes find the messages of those they defend (including Nazis and the Ku Klux Klan) deplorable, but they argue that the principle of protecting civil liberties is critical to U.S. democracy. In many ways, the organization’s stance is analogous to James Madison’s defense of factions mentioned earlier in this chapter. A commitment to protecting rights and liberties can serve as an incentive in overcoming collective action problems, because members or potential members care enough about the issues to join or participate. Thus, interest groups and their leadership will use whatever incentives they have at their disposal to overcome collective action problems and mobilize their members.

Finally, sometimes collective action problems are overcome because there is little choice about whether to join an organization. For example, some organizations may require membership in order to participate in a profession. To practice law, individuals may be required to join the American Bar Association or a state bar association. In the past, union membership could be required of workers, particularly in urban areas controlled by political machines consisting of a combination of parties, elected representatives, and interest groups.

Disturbance theory and collective action

In addition to the factors discussed above that can help overcome collective action problems, external events can sometimes help mobilize groups and potential members. Some scholars argue that disturbance theory    can explain why groups mobilize due to an event in the political, economic, or social environment.

David Truman. 1951. The Governmental Process . New York: Alfred A. Knopf.
For example, in 1962, Rachel Carson published Silent Spring , a book exposing the dangers posed by pesticides such as DDT.
Rachel Caron. 1962. A Silent Spring . New York: Mariner Books.
The book served as a catalyst for individuals worried about the environment and the potential dangers of pesticides. The result was an increase in both the number of environmental interest groups, such as Greenpeace and American Rivers, and the number of members within them.

More recently, several shooting deaths of unarmed young African American men have raised awareness of racial issues in the United States and potential problems in policing practices. In 2014, Ferguson , Missouri, erupted in protests and riots following a decision not to indict Darren Wilson, a white police officer, in the fatal shooting of Michael Brown , who had allegedly been involved in a theft at a local convenience store and ended up in a dispute with the officer.

“Hundreds of Ferguson Protesters March in Downtown D.C.,” http://www.nbcwashington.com/news/local/Ferguson-Protests-Planned-for-DC-Baltimore-Tuesday-283807831.html (March 1, 2016).
The incident mobilized groups representing civil rights, such as the protestors in [link] , as well as others supporting the interests of police officers.

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Source:  OpenStax, American government. OpenStax CNX. Dec 05, 2016 Download for free at http://cnx.org/content/col11995/1.15
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