# 5.3 Elasticity and pricing  (Page 14/18)

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Suppose you are in charge of sales at a pharmaceutical company, and your firm has a new drug that causes bald men to grow hair. Assume that the company wants to earn as much revenue as possible from this drug. If the elasticity of demand for your company’s product at the current price is 1.4, would you advise the company to raise the price, lower the price, or to keep the price the same? What if the elasticity were 0.6? What if it were 1? Explain your answer.

If the elasticity is 1.4 at current prices, you would advise the company to lower its price on the product, since a decrease in price will be offset by the increase in the amount of the drug sold. If the elasticity were 0.6, then you would advise the company to increase its price. Increases in price will offset the decrease in number of units sold, but increase your total revenue. If elasticity is 1, the total revenue is already maximized, and you would advise that the company maintain its current price level.

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#### Questions & Answers

suppose you're the economist of ethiopia; when the country is face high rate of inflation what you recommend as one economist?
if consumer spend all their incomes on consumption what does it mean?
Roba
if the government spends more of its revenue on development infrastructure from the budget it have and lower tax collection the budget deficit will run why?
Roba
because tax is less than revenue
Bhat
what is demand
Demand is the quantity of goods and services that consumers are willing and able to purchase at various prices over a given period of time
the total value of goods and services produced by a coutry in it's own territorial area( mainly in a year) is called GDP
GDP- the total value of goods produced and services provided in a country during one year.
fareeha
What is the formula for propensity to save
Zubair
there is no formula for propensity to save but it has a two types one is average propensity to save and marginal propensity to save where Apc is equal to saving divide by income and mpc is equal to change in saving due change in income
Bhat
yes ooo
Sunday
yes
Ahmed
okay
kawu
what is time in economics?
Sunday
what is gross domestic product
what is macroeconomics
what is macroeconomics
what is macroeconomic analysis
Macroeconomics is a branch of the economics that studies how the aggregate economy behaves. In macroeconomics, a variety of economy-wide phenomena is thoroughly examined such as inflation, price levels, rate of growth, national income, gross domestic product (GDP) and changes in unemployment Read m
wasay
Macroeconomics is a branch of the economics that studies how the aggregate economy behaves. In macroeconomics, a variety of economy-wide phenomena is thoroughly examined such as inflation, price levels, rate of growth, national income, gross domestic product (GDP) and changes in unemployment
wasay
what is wage in economics?
Sunday
what is economic
Economics is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work.
Economics is the brench of science that deals with the study of human behavior as it related to end or scare means which have alternative used.
Jimmy
what is inflation
Inflation is simply a situation in an economy where there is a persistent rise or increase in the prices of goods and services in a particular year(say current year)
JERRY
It can still be defined as a situation in an economy where there's a persistent fall in the value of money
JERRY
it is the persistent rise in the general price of goods and services in an economy leading to the fall in the values of money
Muafue
It could mean the central bank has a deficit in reserve unable to cope with low export and exit of foreign investments.
Wong
inflation is the general increase in a commodity with in a country.
Jimmy
Mr Fallah please take the definition again that one is not clear
Muafue
the persistence in general price of commodities
ezechy
The persistence rise in the general price level
Muafue
what is willingness
Is a person Able,Capable and Anxious to something
Muafue
Is when a person is able,capable and Anxious to do something
Muafue
thanks sir g.
Bilal
u are welcome
Muafue
where you from
Bilal
Cameroon
Muafue
And you
Muafue
Pakistan
Bilal
How far are you in Education
Muafue
who about my question What is MPC
sabawoon
is marginal propensity to consume
Muafue
a little more
sabawoon
sorry muafue sir you are little bit wrong about willingness *willingness reffers how much wants . it could be wants for payment or wants for something to do.
MPC reffers *How much want to consume*.
MPC is Marginal Propensity to Consume. MPC is proportion of additional spent on consumption.
Bon
MPC is Marginal Propensity to Consume. MPC is the proportion of additional income spent on consumption.
Bon
What is difference between GNP and GDP?
Zahid
GNP is gross national product. In calculating GNP we include net national income from abroad while GDP is gross domestic product and in calculating it we use on expenditure, income and output from within the country. My name is JERRY NGONDA from Cameron
JERRY
GNP.the total value of good \$service currently produce w a given period of time by domestic owner GNP=NFI+GDP:GDP is a market value of final good \$service currently produce in a given period of time w in a country boundery or territors.its take produce currently \$etc
yes.no suggestions
Tade Feyera can you send me your whatsap contact number.
when spending by the federal government exceeds net taxes?
unemployed means people are not in the labor force, who have no job, are actively looking for job, they might be return to workforce.
the number of unemployed worker out of total number of people in workforce times 100
tiffany
Explain the necessity of studying macroeconomics.
how is DDP calculated
the question is not understood
Muafue
whatis GDP
what is demand?
Sunday
when demand curve change
Due to unemployment rate change for example
amr
Due to external environments change
amr
Due to increase country GDP and 8ncome
amr
Due to tax rate change
amr
substitution effects government policy change in incomes
Alhassan
thanxx
Manoj
curve of demand which type?
Manoj
what is the diagram of demand curve
Manoj