3.2 Three views of csr (corporate social responsibility)  (Page 6/8)

What you will do ...

Module activities

1. Examine the CSR challenges presented above. Compare the two responses to each challenge.
2. Learn about three models of corporate social responsibility.
3. Develop a fully articulated social contract between business and society. Use this contract to understand the basic CSRs of business corporations.
4. Prepare a Social Impact Analysis on the fictional firm, Burger Man.
5. Prepare for and participate in a board meeting for Burger Man to examine ethically its practices and develop for it a viable and sustainable program of corporate social responsibility. This requires that you give a short presentation on the interests of a particular Burger Man stakeholder
6. Develop a full blown CSR program for Burger Man that carries out the responsibilities of this company to its stakeholders.

Burger man stakeholders

The author became aware of the Burger Man exercise when participating in an Ag-Sat broadcast course in Agricultural Ethics in 1992. The exercise was created by the leader of the course, Dr. Paul Thompson.

Burger man profile

Burger man customers

• Burger Man customers are the consumers who go to its restaurant and enjoy its food services. In preparing your board meeting presentation you need to explore Burger Man's social responsibilities to its customers.
• Are these reducible to providing them an enjoyable product at a reasonable price? Or does BM's social responsibilities go beyond this?
• Burger Man has extensive interactions with its suppliers that include meat packing corporations and agri-business concerns. How should Burger Man choose its suppliers? How carefully should it monitor their activities. To what extent is Burger Man responsible for the untoward activities of these groups?
• How responsible is Burger Man for shaping the dietary habits of its customers? Does it bear responsibility for the health problems that its public develops from bad dietary practices?