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In 2012, marijuana was legalized for recreational purposes in Washington and Colorado through ballot initiatives approved by voters. While it remains a Schedule One controlled substance under federal law, the federal government has indicated that it will not intervene in state decisions to ease marijuana laws.

Summary

Social movements are purposeful, organized groups, either with the goal of pushing toward change, giving political voice to those without it, or gathering for some other common purpose. Social movements intersect with environmental changes, technological innovations, and other external factors to create social change. There are a myriad of catalysts that create social movements, and the reasons that people join are as varied as the participants themselves. Sociologists look at both the macro- and microanalytical reasons that social movements occur, take root, and ultimately succeed or fail.

Short answer

Think about a social movement industry dealing with a cause that is important to you. How do the different social movement organizations of this industry seek to engage you? Which techniques do you respond to? Why?

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Do you think social media is an important tool in creating social change? Why, or why not? Defend your opinion.

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Describe a social movement in the decline stage. What is its issue? Why has it reached this stage?

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References

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Benford, Robert, and David Snow. 2000. “Framing Processes and Social Movements: An Overview and Assessment.” Annual Review of Sociology 26:611–639.

Blumer, Herbert. 1969. “Collective Behavior.” Pp. 67–121 in Principles of Sociology , edited by A.M. Lee. New York: Barnes and Noble.

Buechler, Steven. 2000. Social Movement in Advanced Capitalism: The Political Economy and Social Construction of Social Activism . New York: Oxford University Press.

CNN U.S. 2014. "Same-Sex Marriage in the United States." Retrieved December 17, 2014 ( (External Link) ).

CBS Interactive Inc. 2014. "Anonymous' Most Memorable Hacks." Retrieved December 17, 2014 ( (External Link) ).

Department of Justice, Office of Public Affairs. 2011. "Letter from the Attorney General to Congress on Litigation Involving the Defense of Marriage Act." Retrieved December 17, 2014 ( (External Link) ).

Gladwell, Malcolm. 2010. “Small Change: Why the Revolution Will Not Be Tweeted.” The New Yorker , October 4. Retrieved December 23, 2011 ( (External Link) ).

Goffman, Erving. 1974. Frame Analysis: An Essay on the Organization of Experience . Cambridge, MA: Harvard University Press.

Human Rights Campaign. 2011. Retrieved December 28, 2011 ( (External Link) ).

McAdam, Doug, and Ronnelle Paulsen. 1993. “Specifying the Relationship between Social Ties and Activism.” American Journal of Sociology 99:640–667.

McCarthy, John D., and Mayer N. Zald. 1977. “Resource Mobilization and Social Movements: A Partial Theory.” American Journal of Sociology 82:1212–1241.

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Sauter, Theresa, and Gavin Kendall. 2011. "Parrhesia and Democracy: Truthtelling, WikiLeaks and the Arab Spring." Social Alternatives 30, no.3: 10–14.

Schmitz, Paul. 2014. "How Change Happens: The Real Story of Mrs. Rosa Parks&the Montgomery Bus Boycott." Huffington Post. Retrieved December 17, 2014 ( (External Link) ).

Slow Food. 2011. “Slow Food International: Good, Clean, and Fair Food.” Retrieved December 28, 2011 ( (External Link) ).

Snow, David, E. Burke Rochford, Jr., Steven , and Robert Benford. 1986. “Frame Alignment Processes, Micromobilization, and Movement Participation.” American Sociological Review 51:464–481.

Snow, David A., and Robert D. Benford 1988. “Ideology, Frame Resonance, and Participant Mobilization.” International Social Movement Research 1:197–217.

Technopedia. 2014. "Anonymous." Retrieved December 17, 2014 ( (External Link) ).

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Tilly, Charles. 1978. From Mobilization to Revolution . New York: Mcgraw-Hill College.

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Source:  OpenStax, Introduction to sociology 2e. OpenStax CNX. Jan 20, 2016 Download for free at http://legacy.cnx.org/content/col11762/1.6
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