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Suppose an internet marketing company wants to determine the current percentage of customers who click on ads on their smartphones. How many customers should the company survey in order to be 90% confident that the estimated proportion is within five percentage points of the true population proportion of customers who click on ads on their smartphones?

271 customers should be surveyed.Check the Real Estate section in your local


Jensen, Tom. “Democrats, Republicans Divided on Opinion of Music Icons.” Public Policy Polling. Available online at http://www.publicpolicypolling.com/Day2MusicPoll.pdf (accessed July 2, 2013).

Madden, Mary, Amanda Lenhart, Sandra Coresi, Urs Gasser, Maeve Duggan, Aaron Smith, and Meredith Beaton. “Teens, Social Media, and Privacy.” PewInternet, 2013. Available online at http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy.aspx (accessed July 2, 2013).

Prince Survey Research Associates International. “2013 Teen and Privacy Management Survey.” Pew Research Center: Internet and American Life Project. Available online at http://www.pewinternet.org/~/media//Files/Questionnaire/2013/Methods%20and%20Questions_Teens%20and%20Social%20Media.pdf (accessed July 2, 2013).

Saad, Lydia. “Three in Four U.S. Workers Plan to Work Pas Retirement Age: Slightly more say they will do this by choice rather than necessity.” Gallup® Economy, 2013. Available online at http://www.gallup.com/poll/162758/three-four-workers-plan-work-past-retirement-age.aspx (accessed July 2, 2013).

The Field Poll. Available online at http://field.com/fieldpollonline/subscribers/ (accessed July 2, 2013).

Zogby. “New SUNYIT/Zogby Analytics Poll: Few Americans Worry about Emergency Situations Occurring in Their Community; Only one in three have an Emergency Plan; 70% Support Infrastructure ‘Investment’ for National Security.” Zogby Analytics, 2013. Available online at http://www.zogbyanalytics.com/news/299-americans-neither-worried-nor-prepared-in-case-of-a-disaster-sunyit-zogby-analytics-poll (accessed July 2, 2013).

“52% Say Big-Time College Athletics Corrupt Education Process.” Rasmussen Reports, 2013. Available online at http://www.rasmussenreports.com/public_content/lifestyle/sports/may_2013/52_say_big_time_college_athletics_corrupt_education_process (accessed July 2, 2013).

Chapter review

Some statistical measures, like many survey questions, measure qualitative rather than quantitative data. In this case, the population parameter being estimated is a proportion. It is possible to create a confidence interval for the true population proportion following procedures similar to those used in creating confidence intervals for population means. The formulas are slightly different, but they follow the same reasoning.

Let p′ represent the sample proportion, x/n , where x represents the number of successes and n represents the sample size. Let q′ = 1 – p′ . Then the confidence interval for a population proportion is given by the following formula:

(lower bound, upper bound) = ( p E B P , p   + E B P ) =   ( p z p q n , p + z p q n )

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Source:  OpenStax, Statistics i - math1020 - red river college - version 2015 revision a - draft 2015-10-24. OpenStax CNX. Oct 24, 2015 Download for free at http://legacy.cnx.org/content/col11891/1.8
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