# An application of model-based clustering in market segmentation  (Page 2/5)

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Thus, there has been substantial development in marketing research related clustering models and methodology in the past 60 years. During the initial stages of market segmentation research in 1950s, the statistical models proposed depended heavily on existing Operations Research and Management Science methods. These models were either too complicated to be implemented practically or too unrealistic to accurately represent real-world situations. As researchers gained more computing power, models became more realistic and implementable [link] . However, current methods also have some shortcomings. For example, many segmentation models have difficulties capturing the relationship between the exogenous (consumer traits) and the response variables (ex. purchase frequencies and profits) in a segment [link] . Also, even if the model successfully relates segment traits with response, the time-dependent nature of consumer behavior is often ignored. Finally, many of the models involve only one dependent variable. Consider the purchase of printers among different groups of consumers. Such narrowly defined analysis maybe sufficient for, say a printer manufacturer, however, for an electronic store manager deciding how to stock, shelf and promote printers, it is helpful to be able to generalize the analysis to cover electronic products closely related to printers—printing paper, scanners, toners, etc.—since consumers who buy printers are likely to be interested in these products and vice versa. Thus, a multivariate segmentation approach can be more informative and useful.

## Model-based clustering

A novel model-based method of clustering TSC was proposed by Thomas, Ray and Ensor [link] , who applied the method to Houston air pollution monitoring data. In the study, air quality monitor stations, represented by time series of pollution readings were clustered to identify regions of the city with similar patterns of pollution. The results from the pollution study were promising and motivate the used of model-based clustering (MBC) in other applications. In this study, our goal is to address the shortcomings of current market segmentation methods by applying MBC to consumer purchase data.

## Outline for remainder of the discussion

We will explain MBC in more detail in Section 2. The description of the data is given in Section 3. Ongoing work and project implications are presented in Sections 4 and 5 respectively. Finally directions for future research are laid out in Section 6.

## Methodology

The name “model-based clustering” implies two components to the method: the modeling component and the clustering component. An appropriate model is fit to each time series and then a dissimilarity metric based on the likelihood of those models is used to cluster the TCS.

## Modeling tsc

A classical model for count data is Poisson regression. Recently, Fokianos and Kedem [link] proposed a model for TSC in the general linear model (GLM) framework which can be called “observation-driven” Poisson regression. In GLM, we model the response $\left\{{Y}_{t},t=1,\cdots ,N\right\}$ as a linear function of the covariates $\left\{{X}_{t},t=1,\cdots ,N\right\}$ . There are two components to a time series following a GLM:

find the 15th term of the geometric sequince whose first is 18 and last term of 387
I know this work
salma
The given of f(x=x-2. then what is the value of this f(3) 5f(x+1)
hmm well what is the answer
Abhi
how do they get the third part x = (32)5/4
can someone help me with some logarithmic and exponential equations.
20/(×-6^2)
Salomon
okay, so you have 6 raised to the power of 2. what is that part of your answer
I don't understand what the A with approx sign and the boxed x mean
it think it's written 20/(X-6)^2 so it's 20 divided by X-6 squared
Salomon
I'm not sure why it wrote it the other way
Salomon
I got X =-6
Salomon
ok. so take the square root of both sides, now you have plus or minus the square root of 20= x-6
oops. ignore that.
so you not have an equal sign anywhere in the original equation?
hmm
Abhi
is it a question of log
Abhi
🤔.
Abhi
I rally confuse this number And equations too I need exactly help
salma
But this is not salma it's Faiza live in lousvile Ky I garbage this so I am going collage with JCTC that the of the collage thank you my friends
salma
Commplementary angles
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Sherica
im all ears I need to learn
Sherica
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Tamia
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Uday
hi
salma
what is a good calculator for all algebra; would a Casio fx 260 work with all algebra equations? please name the cheapest, thanks.
a perfect square v²+2v+_
kkk nice
algebra 2 Inequalities:If equation 2 = 0 it is an open set?
or infinite solutions?
Kim
The answer is neither. The function, 2 = 0 cannot exist. Hence, the function is undefined.
Al
y=10×
if |A| not equal to 0 and order of A is n prove that adj (adj A = |A|
rolling four fair dice and getting an even number an all four dice
Kristine 2*2*2=8
Differences Between Laspeyres and Paasche Indices
No. 7x -4y is simplified from 4x + (3y + 3x) -7y
how do you translate this in Algebraic Expressions
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
what's the easiest and fastest way to the synthesize AgNP?
China
Cied
types of nano material
I start with an easy one. carbon nanotubes woven into a long filament like a string
Porter
many many of nanotubes
Porter
what is the k.e before it land
Yasmin
what is the function of carbon nanotubes?
Cesar
I'm interested in nanotube
Uday
what is nanomaterials​ and their applications of sensors.
what is nano technology
what is system testing?
preparation of nanomaterial
Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
what is system testing
what is the application of nanotechnology?
Stotaw
In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
Azam
anybody can imagine what will be happen after 100 years from now in nano tech world
Prasenjit
after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
Azam
name doesn't matter , whatever it will be change... I'm taking about effect on circumstances of the microscopic world
Prasenjit
how hard could it be to apply nanotechnology against viral infections such HIV or Ebola?
Damian
silver nanoparticles could handle the job?
Damian
not now but maybe in future only AgNP maybe any other nanomaterials
Azam
Hello
Uday
I'm interested in Nanotube
Uday
this technology will not going on for the long time , so I'm thinking about femtotechnology 10^-15
Prasenjit
can nanotechnology change the direction of the face of the world
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
the Beer law works very well for dilute solutions but fails for very high concentrations. why?
how did you get the value of 2000N.What calculations are needed to arrive at it
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