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Assuming that a society covers its online publishing costs by sales to its core markets, it makes sense to assess the profitability of sales to any new markets taking into account only the incremental marketing, sales, and fulfillment costs of reaching those new subscribers. Otherwise, if a society were to consider all of its fixed first-copy costs in determining profitability, it might forgo additional revenue without reducing its actual operating costs. For a primer on these issues, see Dryburgh (2003).

This frees a society from the need to allocate fully loaded online costs across all its content offerings to all market segments. However, it does require that the society clearly define what constitutes its core markets, to which it will allocate shared costs, versus marginal markets, which would only bear the costs exclusive to themselves. This definition will be critical to the society’s ability to assess the relative attractiveness of various market offerings.

The core markets for many societies will comprise the society’s members and four-year college and university institutional libraries in mature markets (typically North America and Western Europe). These core markets (either separately or together) need to generate sufficient revenue to cover all of the society’s shared operating costs, including content creation and online distribution. Other markets—for example, two-year colleges, special libraries, museums, public libraries, and four-year institutional libraries in emerging or underserved markets—may then be treated as incremental, and their profitability may be evaluated taking into account only those costs incurred in reaching and serving those markets.

The above discussion of online cost allocation and marginal markets is also relevant to a society’s consideration of tiered pricing approaches, consortia sales, and participation in online aggregations, discussed in Chapter Five, “Consortia Sales and Aggregations.”

Less developed countries

Although it will not increase a journal’s revenue, a society might expand access to its journal by providing free or substantially discounted online access to less developed countries (LDCs). Publishers identify recipients of LDC free and discounted access using a variety of methods. Some publishers use schedules of countries developed by the World Bank, the United Nations, OECD, or other agencies; and others identify recipients based on existing programs (e.g., HINARI, AGORA, HighWire, etc.). Extending free access to libraries in the world’s poorest countries supports a society’s mission to advance knowledge in its field, while in most cases exposing the society to little or no revenue risk. Increasing access to journal content for research and teaching communities in LDCs will be especially important for societies representing disciplines engaged in cultural, historical, or scientific studies of such regions.

There may be a library-sponsored program designed to increase LDC access to online peer-reviewed journals in the society’s field. Such programs include HINARI (biomedical fields), (External Link) AGORA (agriculture), (External Link) OARE (environmental sciences), (External Link) and PERI (sciences, social sciences, and humanities). (External Link) . For a list of programs intended to deliver peer-reviewed journals to developing nations, see (External Link) .

Questions & Answers

find the 15th term of the geometric sequince whose first is 18 and last term of 387
Jerwin Reply
The given of f(x=x-2. then what is the value of this f(3) 5f(x+1)
virgelyn Reply
hmm well what is the answer
how do they get the third part x = (32)5/4
kinnecy Reply
can someone help me with some logarithmic and exponential equations.
Jeffrey Reply
sure. what is your question?
okay, so you have 6 raised to the power of 2. what is that part of your answer
I don't understand what the A with approx sign and the boxed x mean
it think it's written 20/(X-6)^2 so it's 20 divided by X-6 squared
I'm not sure why it wrote it the other way
I got X =-6
ok. so take the square root of both sides, now you have plus or minus the square root of 20= x-6
oops. ignore that.
so you not have an equal sign anywhere in the original equation?
is it a question of log
Commplementary angles
Idrissa Reply
im all ears I need to learn
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what is a good calculator for all algebra; would a Casio fx 260 work with all algebra equations? please name the cheapest, thanks.
Kevin Reply
a perfect square v²+2v+_
Dearan Reply
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Abdirahman Reply
algebra 2 Inequalities:If equation 2 = 0 it is an open set?
Kim Reply
or infinite solutions?
The answer is neither. The function, 2 = 0 cannot exist. Hence, the function is undefined.
Embra Reply
if |A| not equal to 0 and order of A is n prove that adj (adj A = |A|
Nancy Reply
rolling four fair dice and getting an even number an all four dice
ramon Reply
Kristine 2*2*2=8
Bridget Reply
Differences Between Laspeyres and Paasche Indices
Emedobi Reply
No. 7x -4y is simplified from 4x + (3y + 3x) -7y
Mary Reply
how do you translate this in Algebraic Expressions
linda Reply
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
Crystal Reply
. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
Chris Reply
what's the easiest and fastest way to the synthesize AgNP?
Damian Reply
types of nano material
abeetha Reply
I start with an easy one. carbon nanotubes woven into a long filament like a string
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I'm interested in nanotube
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Ramkumar Reply
what is nano technology
Sravani Reply
what is system testing?
preparation of nanomaterial
Victor Reply
Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
Himanshu Reply
good afternoon madam
what is system testing
what is the application of nanotechnology?
In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
anybody can imagine what will be happen after 100 years from now in nano tech world
after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
name doesn't matter , whatever it will be change... I'm taking about effect on circumstances of the microscopic world
how hard could it be to apply nanotechnology against viral infections such HIV or Ebola?
silver nanoparticles could handle the job?
not now but maybe in future only AgNP maybe any other nanomaterials
I'm interested in Nanotube
this technology will not going on for the long time , so I'm thinking about femtotechnology 10^-15
can nanotechnology change the direction of the face of the world
Prasenjit Reply
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
Ali Reply
the Beer law works very well for dilute solutions but fails for very high concentrations. why?
bamidele Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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