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Establishing a financial performance baseline

To evaluate the financial implications of offering an online edition, a society should establish a financial baseline against which tocompare the journal’s projected future performance. This baseline analysis should include:

  • Revenue sources and trends, including institutional subscription fees, allocated member dues income, and other income sources;
  • Expense sources and trends for the journal’s print edition, including both variable costs (including printing, binding, and fulfillment) andfixed costs (including first copy costs, marketing, and administration);
  • Membership dues trends for individual members and pricing trends for institutional subscribers; and
  • Operating margins and surpluses or deficits for the journal.

The baseline analysis provides a basis for assessing the financial risk that a society might incur, and the benefits that it mightenjoy, in moving to online distribution of its journal, whether via outsourcing or self-publishing . Most of the elements of a journal’s financial history are straightforward, and many societies monitorthis data as a matter of course. Below, we have provided some observations on additional revenue and cost analyses that a society may want to take intoconsideration. Some of this data will be necessary to support the analyses described in the previous sections.

Member and subscriber analyses

Individual member information

Detailed and reliable data on its membership will allow a society to evaluate the potential effect of an online edition on itsmembership. Much of this data the society may already have at hand, including individual membership data by:

  • Member type (for example, regular, student, life, emeritus, etc.), including membership trends over time. Understanding the composition ofthe member base will often help a society anticipate the prevalence of member behavior and preferences.
  • Institutional affiliation (for example, four-year college or university, two-year college, commercial firm, private practitioner, etc.).Developing a membership profile by institution type will help the society to determine the extent of its exposure to online site licenses (see “AssessingExposure to Online Licenses,” in Chapter Three). Ideally, a society will be able to correlate the institutional affiliations of its individual members with itsinstitutional subscriber base.
  • Geographical region (for example, North America, OECD developed countries, LDCs). Analyzing member geographical distribution can allow a societyto estimate the potential cost savings from online-only distribution options, as well as the potential effects of different prices by region.

Sometimes this member data will need to be mined, cleaned, and normalized. The amount of effort that a society should expend onthis effort will depend on its ability to tolerate risk in projecting member behavior.

Besides the basic member data, more detailed behavioral and preference information may prove valuable in assessing the effectof online availability on membership. This information includes:

Questions & Answers

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s. Reply
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s. Reply
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s. Reply
of graphene you mean?
or in general
in general
Graphene has a hexagonal structure
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Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
Himanshu Reply
good afternoon madam
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In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
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after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
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Prasenjit Reply
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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