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Establishing a financial performance baseline

To evaluate the financial implications of offering an online edition, a society should establish a financial baseline against which tocompare the journal’s projected future performance. This baseline analysis should include:

  • Revenue sources and trends, including institutional subscription fees, allocated member dues income, and other income sources;
  • Expense sources and trends for the journal’s print edition, including both variable costs (including printing, binding, and fulfillment) andfixed costs (including first copy costs, marketing, and administration);
  • Membership dues trends for individual members and pricing trends for institutional subscribers; and
  • Operating margins and surpluses or deficits for the journal.

The baseline analysis provides a basis for assessing the financial risk that a society might incur, and the benefits that it mightenjoy, in moving to online distribution of its journal, whether via outsourcing or self-publishing . Most of the elements of a journal’s financial history are straightforward, and many societies monitorthis data as a matter of course. Below, we have provided some observations on additional revenue and cost analyses that a society may want to take intoconsideration. Some of this data will be necessary to support the analyses described in the previous sections.

Member and subscriber analyses

Individual member information

Detailed and reliable data on its membership will allow a society to evaluate the potential effect of an online edition on itsmembership. Much of this data the society may already have at hand, including individual membership data by:

  • Member type (for example, regular, student, life, emeritus, etc.), including membership trends over time. Understanding the composition ofthe member base will often help a society anticipate the prevalence of member behavior and preferences.
  • Institutional affiliation (for example, four-year college or university, two-year college, commercial firm, private practitioner, etc.).Developing a membership profile by institution type will help the society to determine the extent of its exposure to online site licenses (see “AssessingExposure to Online Licenses,” in Chapter Three). Ideally, a society will be able to correlate the institutional affiliations of its individual members with itsinstitutional subscriber base.
  • Geographical region (for example, North America, OECD developed countries, LDCs). Analyzing member geographical distribution can allow a societyto estimate the potential cost savings from online-only distribution options, as well as the potential effects of different prices by region.

Sometimes this member data will need to be mined, cleaned, and normalized. The amount of effort that a society should expend onthis effort will depend on its ability to tolerate risk in projecting member behavior.

Besides the basic member data, more detailed behavioral and preference information may prove valuable in assessing the effectof online availability on membership. This information includes:

Questions & Answers

Do somebody tell me a best nano engineering book for beginners?
s. Reply
what is fullerene does it is used to make bukky balls
Devang Reply
are you nano engineer ?
s.
what is the Synthesis, properties,and applications of carbon nano chemistry
Abhijith Reply
so some one know about replacing silicon atom with phosphorous in semiconductors device?
s. Reply
Yeah, it is a pain to say the least. You basically have to heat the substarte up to around 1000 degrees celcius then pass phosphene gas over top of it, which is explosive and toxic by the way, under very low pressure.
Harper
how to fabricate graphene ink ?
SUYASH Reply
for screen printed electrodes ?
SUYASH
What is lattice structure?
s. Reply
of graphene you mean?
Ebrahim
or in general
Ebrahim
in general
s.
Graphene has a hexagonal structure
tahir
On having this app for quite a bit time, Haven't realised there's a chat room in it.
Cied
what is biological synthesis of nanoparticles
Sanket Reply
what's the easiest and fastest way to the synthesize AgNP?
Damian Reply
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Cied
types of nano material
abeetha Reply
I start with an easy one. carbon nanotubes woven into a long filament like a string
Porter
many many of nanotubes
Porter
what is the k.e before it land
Yasmin
what is the function of carbon nanotubes?
Cesar
I'm interested in nanotube
Uday
what is nanomaterials​ and their applications of sensors.
Ramkumar Reply
what is nano technology
Sravani Reply
what is system testing?
AMJAD
preparation of nanomaterial
Victor Reply
Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
Himanshu Reply
good afternoon madam
AMJAD
what is system testing
AMJAD
what is the application of nanotechnology?
Stotaw
In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
Azam
anybody can imagine what will be happen after 100 years from now in nano tech world
Prasenjit
after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
Azam
name doesn't matter , whatever it will be change... I'm taking about effect on circumstances of the microscopic world
Prasenjit
how hard could it be to apply nanotechnology against viral infections such HIV or Ebola?
Damian
silver nanoparticles could handle the job?
Damian
not now but maybe in future only AgNP maybe any other nanomaterials
Azam
Hello
Uday
I'm interested in Nanotube
Uday
this technology will not going on for the long time , so I'm thinking about femtotechnology 10^-15
Prasenjit
can nanotechnology change the direction of the face of the world
Prasenjit Reply
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
Ali Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Transitioning a society journal online: a guide to financial and strategic issues. OpenStax CNX. Aug 26, 2010 Download for free at http://cnx.org/content/col11222/1.1
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