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Arts and culture

Grade 9

Personal and social skills

Module 3

Colour in advertisements


Colour in advertisements

Activity 1

Divide into groups. Decide what you are going to advertise. The advertisement can be for the radio, for television or for publication in a newspaper or magazine. What does this decision mean? Simply that, if the advertisement is going to be in a magazine, we will have to make use of non-verbal communication. We will have to USE IMAGES AND NOT SPEECH.

If we are going to use television, we can also use non-verbal advertising.

But if we use radio, we have to have speech or sound.

Activity 2

You must first decide what you are going to advertise. Remember that you can’t use existing adverts. There are many things to advertise, e.g. toothpaste, soap, coffee, milk, schools, etc. The most striking advertisement will be awarded the first prize! A WORKSHOP PROCESS can again be used and each learner can have a chance to write a sentence or two, with other learners adding to these until you have a complete script. Refer to Visual Arts Activity 2 for further ideas.

Activity 3

You will need music to suit your advertisement. Everything will depend on what you are advertising. ‘Soft’ products such as soap, washing powder and milk will make use of soothing music. Baby products will need the same sort of music. ‘Hard’ advertising, for items such as petrol, construction or building maintenance, etc., will make use of music with more OOMPH. Sort out your music. Each group member can bring some music to school so that it can be listened to and a decision can be taken. If there is no CD or tape player, you can make use of your voices, empty plastic, glass or metal containers – perhaps filled with stones, rice or sand. Refer to your music activities.

Activity 4

Remember that your advertisement must impress people, it must be striking!

If you are making an advertisement about babies, it may be advantageous to use pink and blue – these colours are often identified with babies. If you are making an advertisement about washing powder, white and blue may be regarded as ‘clean’ colours. When dealing with petrol or car parts, black and brown may be good colours; coffee, milk and sugar, toothpaste, etc., may need colours such as yellow and blue, green or purple.

Activity 5

You are beginning to get things in place for the performance, so you should check that the following has been considered:

  1. your product
  2. suitable music
  3. applicable colours, costumes and masks
  4. the ‘stage’ – it may have to be coloured to suit your advertisement
  5. the stage manager and sound engineer must be ready to provide their help
  6. does everyone know his or her words?
  7. Do we know the movements that we are going to use?
  8. Will our advertisement finish with a BANG! – to attract peoples’ attention.

Activity 6

As all the preliminary work has been completed, it is time for the performance. The educators are ready to assess your effort. Classmates could also assess and give marks. Ask the educator for an assessment form so that you are able to evaluate each other’s work. Don’t be envious of another group that does better than you; rather learn from their success. Remember that a mark between 1 and 4 must be allocated.

LU 3.1


Learning Outcomes(LOs)
LO 3
participation and cooperationThe learner is able to display personal and social skills while participating in arts and culture activities as an individual and in a group.
Assessment Standards(ASs)
This is indicated when the learner:
3.1 is sensitive towards the music and art form choices of others;
3.2 is prepared to explore new cultural ideas and to re-evaluate stereotypes;
3.3 acknowledges own, group and varying identity;
3.4 expresses his or her own contribution in any art form;
  • is aware of the influence of the mass media on society;
  • is able to identify and interpret specific elements of music in advertisements and popular music;
  • is able to share responsibilities within a group;


Colours in advertising

  • In this module we are going to look at colours that are used to advertise something. This is an exciting section of improvisation, because the learners have the opportunity to write their own advertisement, to focus attention on it and making it attractive by means of COLOUR.
  • All the previous rules applicable to improvisation are applicable here also.Adequate time must be allowed for the writing of the advertisement, for rehearsals and also for the compilation of music. Everything must be recorded on the worksheets that will eventually be evaluated.
  • Here is a golden opportunity for creative learners to show what they are able to do. The learners must not make use of EXISTING ADVERTISEMENTS but must create their own. Their creative writing can be assessed, as well as their ingenuity in making the advertisement viable.
  • The advertisement can be ‘broadcast’ on television, or it can appear in a ‘newspaper’. The choice must be the learner’s. Educators may help at times with the choice of words, but must use the opportunity to make learners aware of the benefits of a good DICTIONARY, so that the meaning of words they may wish to use can be looked up.
  • Our first priority is the development of social and personal skills.

Questions & Answers

find the 15th term of the geometric sequince whose first is 18 and last term of 387
Jerwin Reply
The given of f(x=x-2. then what is the value of this f(3) 5f(x+1)
virgelyn Reply
hmm well what is the answer
how do they get the third part x = (32)5/4
kinnecy Reply
can someone help me with some logarithmic and exponential equations.
Jeffrey Reply
sure. what is your question?
okay, so you have 6 raised to the power of 2. what is that part of your answer
I don't understand what the A with approx sign and the boxed x mean
it think it's written 20/(X-6)^2 so it's 20 divided by X-6 squared
I'm not sure why it wrote it the other way
I got X =-6
ok. so take the square root of both sides, now you have plus or minus the square root of 20= x-6
oops. ignore that.
so you not have an equal sign anywhere in the original equation?
is it a question of log
Commplementary angles
Idrissa Reply
im all ears I need to learn
right! what he said ⤴⤴⤴
what is a good calculator for all algebra; would a Casio fx 260 work with all algebra equations? please name the cheapest, thanks.
Kevin Reply
a perfect square v²+2v+_
Dearan Reply
kkk nice
Abdirahman Reply
algebra 2 Inequalities:If equation 2 = 0 it is an open set?
Kim Reply
or infinite solutions?
The answer is neither. The function, 2 = 0 cannot exist. Hence, the function is undefined.
Embra Reply
if |A| not equal to 0 and order of A is n prove that adj (adj A = |A|
Nancy Reply
rolling four fair dice and getting an even number an all four dice
ramon Reply
Kristine 2*2*2=8
Bridget Reply
Differences Between Laspeyres and Paasche Indices
Emedobi Reply
No. 7x -4y is simplified from 4x + (3y + 3x) -7y
Mary Reply
how do you translate this in Algebraic Expressions
linda Reply
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
Crystal Reply
. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
Chris Reply
what's the easiest and fastest way to the synthesize AgNP?
Damian Reply
types of nano material
abeetha Reply
I start with an easy one. carbon nanotubes woven into a long filament like a string
many many of nanotubes
what is the k.e before it land
what is the function of carbon nanotubes?
I'm interested in nanotube
what is nanomaterials​ and their applications of sensors.
Ramkumar Reply
what is nano technology
Sravani Reply
what is system testing?
preparation of nanomaterial
Victor Reply
Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
Himanshu Reply
good afternoon madam
what is system testing
what is the application of nanotechnology?
In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
anybody can imagine what will be happen after 100 years from now in nano tech world
after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
name doesn't matter , whatever it will be change... I'm taking about effect on circumstances of the microscopic world
how hard could it be to apply nanotechnology against viral infections such HIV or Ebola?
silver nanoparticles could handle the job?
not now but maybe in future only AgNP maybe any other nanomaterials
I'm interested in Nanotube
this technology will not going on for the long time , so I'm thinking about femtotechnology 10^-15
can nanotechnology change the direction of the face of the world
Prasenjit Reply
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
Ali Reply
the Beer law works very well for dilute solutions but fails for very high concentrations. why?
bamidele Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Arts and culture grade 9. OpenStax CNX. Sep 15, 2009 Download for free at http://cnx.org/content/col11067/1.1
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