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Decide which of the following to sell at school:
| A | B | C | D | E | F |
| Biltong | Sweets | Ice-cream | Small cakes | Chips | A health-food product |
Use the FIVE FACES OF MARKETING to help your group prepare.
1. Decide which grade(s) in the school you wish to test.
2. Work out a short questionnaire to find out which product the pupils of the school would prefer.
3. Go and ask the opinion of 30 pupils.
4. Record your findings clearly.
5. Decide how your product will be better than your competitors’.
6. How do you want your customers to see you?
1. How and where will I position my product?
2. How will I package my product?
3. How and when will I display my product?
4. How will I introduce an encouraging mood?
5. How will I price my product?
6. How will I approach my customers?
1. How will I attract my customers?
2. How will I arouse curiosity?
3. How can I instil a wish to own and buy the product?
4. What school media will I use to advertise my product?
1. What prizes, discounts, specials and competitions can I use to promote my product?
2. What special idea can I use to promote my product? (School’s birthday, Mother’s Day, launch of a new product . . .)
How will I ensure that I have a good reputation?
Here is some space for you to record some good ideas that might come to you in a flash – ideas for creating a product that is not on the market at the moment!
You might also like to communicate some feelings you experienced during the previous projects.
Select ONE of the following : One short and one long piece
One day you find a new sweet / new biscuit / new ice cream in a shop. In a short letter to a friend , making it as appetising as possible, describe what the new product looks like; feels like; tastes like and smells like.
OR
You have just bought a new item of clothing. Write to a close friend and describe what this item looks like and feels like and try to describe your feelings when you wear this item.
Your ideas will be placed on the wall of the classroom.
Your teacher will give you an example of a friendly letter so that you can see the correct format to use.
You attend a Products’ Exhibition where new, interesting international products are displayed. (A general fair = different products on show OR A specific fair = only certain products on show).
Write a descriptive essay (of 250-300 words) describing the stands, sounds, sensations, scenery, sellers and scents.
OR
You attend a very special function in a magnificent setting where the guests are wearing evening dress.
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