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    Exercise two: risk perception

  • Choose one of the cases presented above in the Introduction to this module.
  • Describe those who fall into the public stakeholder group in this case. (See the above definition of "public")
  • Identify the key risks posed in your case..
  • Describe how the public is likely to perceive this risk in terms of the following: voluntariness, perceived benefits, control, unknown factors and dread factors.
  • Given this perception of the risk, is the public likely to find it acceptable?

    Exercise three: risk communication

  • You are a representative from one of the private business involved in the above case
  • Your job is to communicate to the public (whose risk perception you studied in exercise two) the risk assessment data you have collected on the project in question
  • Develop a strategy of communication that is based on (a) legitimate risk comparisons and analogies, (b) that is non-paternalistic, (c) that responds to the manner in which the public is likely to perceive the risk(s) in question, and (d) is open to compromise based on legitimate public interests and concerns.

    Exercise four (optional)

  • Carry out exercises two and three using either the Milagro Beanfield War town meeting or the union meeting from Silkwood .
  • Pretend you are Charlie Bloom and are charged with outlining the various risks that accompany the Devine Recreational Facility. The rest of the class, your audience, will play the role of the different stakeholders. These could include the (1) townspeople (owners of local businesses such as Ruby Archuleta's car body shop and the general store owner, Nick Real), (2) farmers (such as Joe Mondragon), (3) local and state law enforcement officers (such as Bernabe Montoya and Kyril Montona), (4) Ladd Devine Recreation Center employees (such as Horsethief Shorty who leads the construction crew), (5) local government officials (such as mayor Sammy Cantu) and state government officials (including the governor), and Ladd Devine himself.
  • Give a short presentation. Then respond to questions and commentaries from your classmates who are working with the different roles outlined above.
  • Take a vote on whether to go ahead with the Ladd Devine project.

What did you learn?

Business and risk

You are a Corporate Ethics Compliance Officer developing an ethics program for your organization. How should your program respond to the ethics of risk issues discussed in this module? How should your corporation go about identifying and communicating risk factors to employees? How should your corporation go about identifying and communicating risk factors to other stakeholders such as customers, local community, and government agencies?



  • Covello, V.T., Sandman, P.M. and Slovic, P. (1991) "Guidelines for Communicating Information About Chemical Risks Effectively and Responsibly," in Acceptable Evidence : 66-92.
  • Cranor, C.F. (1993) Regulating Toxic Substances: A Philosophy of Science and the Law . Oxford University Press: London.
  • Fingarette, H. (1971) Criminal Insanity . University of California Press, Berkeley, CA: 171.
  • Mayo, D.G., Hollander, R.D., Editors. (1991) Acceptable Evidence: Science and Values in Risk Management . Oxford University Press: London.
  • Mayo, D.G. (1991) "Sociological Versus Metascientific Views of Risk Assessment," in Acceptable Evidence . Oxford University Press: London: 249-280.
  • Slovic, P. (1991) "Beyond Numbers: A Broader Perspective on Risk Perception and Risk Communication," in Acceptable Evidence : 48-65.
  • Perrow, C. (1984) Normal Accidents: Living with high-risk technologies . Basic Books, NY,NY.
  • Reason, J. (1990/1999) Human Error Cambridge University Press: London.
  • Sagoff, M. (1985) Risk-Benefit Analysis in Decisions Concerning Public Safety and Health . Kendall/Hunt: Dubuque, Iowa.
  • Sagoff, M. The Economy of the Earth: Philosophy, Law, and the Environment . Cambridge University Press: London.
  • Sandel, M.J. (1982/1998) Liberalism and the Limits of Justice, 2nd Ed . Cambridge University Press, London.
  • Shrader-Frechette. (1991) "Reductionist Approaches to Risk," in Acceptable Risk . 218-248.
  • Thompson, P.B., (1999) "The Ethics of Truth-Telling and the Problem of Risk." Science and Engineering Ethics 5(4): 489-510.
  • "Glossary" Online Ethics Center for Engineering 1/31/2006 6:57:46 PM National Academy of Engineering Accessed: Saturday, December 27, 2008 www.onlineethics.org/CMS/glossary.aspx

This optional section contains additional or supplementary information related to this module. It could include: assessment, background such as supporting ethical theories and frameworks, technical information, discipline specific information, and references or links.

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Questions & Answers

how do they get the third part x = (32)5/4
kinnecy Reply
can someone help me with some logarithmic and exponential equations.
Jeffrey Reply
sure. what is your question?
okay, so you have 6 raised to the power of 2. what is that part of your answer
I don't understand what the A with approx sign and the boxed x mean
it think it's written 20/(X-6)^2 so it's 20 divided by X-6 squared
I'm not sure why it wrote it the other way
I got X =-6
ok. so take the square root of both sides, now you have plus or minus the square root of 20= x-6
oops. ignore that.
so you not have an equal sign anywhere in the original equation?
Commplementary angles
Idrissa Reply
im all ears I need to learn
right! what he said ⤴⤴⤴
what is a good calculator for all algebra; would a Casio fx 260 work with all algebra equations? please name the cheapest, thanks.
Kevin Reply
a perfect square v²+2v+_
Dearan Reply
kkk nice
Abdirahman Reply
algebra 2 Inequalities:If equation 2 = 0 it is an open set?
Kim Reply
or infinite solutions?
The answer is neither. The function, 2 = 0 cannot exist. Hence, the function is undefined.
Embra Reply
if |A| not equal to 0 and order of A is n prove that adj (adj A = |A|
Nancy Reply
rolling four fair dice and getting an even number an all four dice
ramon Reply
Kristine 2*2*2=8
Bridget Reply
Differences Between Laspeyres and Paasche Indices
Emedobi Reply
No. 7x -4y is simplified from 4x + (3y + 3x) -7y
Mary Reply
is it 3×y ?
Joan Reply
J, combine like terms 7x-4y
Bridget Reply
how do you translate this in Algebraic Expressions
linda Reply
Need to simplify the expresin. 3/7 (x+y)-1/7 (x-1)=
Crystal Reply
. After 3 months on a diet, Lisa had lost 12% of her original weight. She lost 21 pounds. What was Lisa's original weight?
Chris Reply
what's the easiest and fastest way to the synthesize AgNP?
Damian Reply
types of nano material
abeetha Reply
I start with an easy one. carbon nanotubes woven into a long filament like a string
many many of nanotubes
what is the k.e before it land
what is the function of carbon nanotubes?
I'm interested in nanotube
what is nanomaterials​ and their applications of sensors.
Ramkumar Reply
what is nano technology
Sravani Reply
what is system testing?
preparation of nanomaterial
Victor Reply
Yes, Nanotechnology has a very fast field of applications and their is always something new to do with it...
Himanshu Reply
good afternoon madam
what is system testing
what is the application of nanotechnology?
In this morden time nanotechnology used in many field . 1-Electronics-manufacturad IC ,RAM,MRAM,solar panel etc 2-Helth and Medical-Nanomedicine,Drug Dilivery for cancer treatment etc 3- Atomobile -MEMS, Coating on car etc. and may other field for details you can check at Google
anybody can imagine what will be happen after 100 years from now in nano tech world
after 100 year this will be not nanotechnology maybe this technology name will be change . maybe aftet 100 year . we work on electron lable practically about its properties and behaviour by the different instruments
name doesn't matter , whatever it will be change... I'm taking about effect on circumstances of the microscopic world
how hard could it be to apply nanotechnology against viral infections such HIV or Ebola?
silver nanoparticles could handle the job?
not now but maybe in future only AgNP maybe any other nanomaterials
I'm interested in Nanotube
this technology will not going on for the long time , so I'm thinking about femtotechnology 10^-15
can nanotechnology change the direction of the face of the world
Prasenjit Reply
At high concentrations (>0.01 M), the relation between absorptivity coefficient and absorbance is no longer linear. This is due to the electrostatic interactions between the quantum dots in close proximity. If the concentration of the solution is high, another effect that is seen is the scattering of light from the large number of quantum dots. This assumption only works at low concentrations of the analyte. Presence of stray light.
Ali Reply
the Beer law works very well for dilute solutions but fails for very high concentrations. why?
bamidele Reply
how did you get the value of 2000N.What calculations are needed to arrive at it
Smarajit Reply
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Source:  OpenStax, Business ethics. OpenStax CNX. Sep 04, 2013 Download for free at http://legacy.cnx.org/content/col10491/1.11
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