Card 6 / 204: Coach sells ladies handbags, wallets, and other accessories. These products are expensive and well-made. When Coach advertises its products as luxurious, sophisticated, and elegant, which characteristic of a branding strategy is the company using?
A)
Personality
B)
Accountability
C)
Consistency
D)
Differentiation
E)
Brand equity
Answer:
A) Personality
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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