Business fundamentals

0.1 Are entrepreneurs born or made?
0.2 "the mindset of an entrepreneur"
2.1 The sun rise of your new business Accessing market opportunity: the
2.3 “stop and go signs for accessing market opportunity matrix”
3.1 Sales: the essential rim of the wheel
3.2 What will i sell?
3.4 Financing: the fundamental rim on the wheel
5.1 Branding: the memorable rim on the wheel
5.3 Looking for inspiration?
6.1 Stakeholders: the connective rim on the wheel
6.2 The stems of growing startups: definitions of “startup stakeholder arrow
7.1 Ethics: the authentic rim on the wheel
7.2 Making good: elements of a values-based company culture
9.1 New product: the tangible rim on the wheel
9.2 A new product bud is blooming: introducing the “new venture instructional
9.3 “new venture instructional manual to operational excellence”
10.1 Let the fruits of your labor blossom: the new product/service launch
10.2 “checklist for a new product launch event
11.1 Public relations: the sensational rim on the wheel
12.1 Mentor insights: the “where the rubber meets the road” spokes on the
1.3 Real expectations outcome: benefits
6.1 Models of industry attractiveness; the strategic perspective
6.5 Downes’ three new forces
7.1 Establishing that a market exists: market research
9.2 Brief history of traditional approaches to job design
9.5 How meaningful job design can impact an organization
2.4 Mass marketing, direct marketing, and internet marketing
2.5 Local, regional, national, international, and global marketers
7.10 Conclusion: the evolution of jit into “lean operations”
1.2 Trust: the foundation for a successful relationship
8.4 Profitability analyses (e.g. by customer, product, region)
2.1 Why you have competitors (or how buyers have managed to survive without
5.1 What is an industry?
0.1 Personal ethics: four ethical approaches
3.4 Open content
3.7 Non-traditional “record labels”
5.2 Case, example of product failure: wal-mart in germany, 1997 to 2006
1.1 Globalization: opportunities and threats to developing country business
1.2 What is globalization?
1.3 Case: united states domestic automaker, ford
4.1 What is political risk?
4.2 How to evaluate your level of political risk
5.1 What is legal risk?
5.3 Global marketing: assessing potential markets overseas
5.4 Case: toyota has a vehicle for every market
5.5 What is global marketing?
5.6 The 4 p’s of the marketing mix (netmba, 2008)
5.8 Global branding—creation of a marketing strategy
5.9 Global marketing and the small business entrepreneur
6.1 Global finance: initial considerations
7.5 Area/geographic structure:
7.6 Matrix structure:
7.7 Beyond the matrix:
9.2 Csr, sustainable development, and the future of businesses
2.3 Inadequate or incorrect marketing, cooperation, finance, or hr strategies

Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4