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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.

Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)

Reviewer: Bettina Cornwell (University of Michigan, USA)

  • Discuss various ways to classify innovations and products. Describe how these classification schemes contribute to managerial knowledge and describe how they are related to the process of innovation.
  • Using information from the Wal-Mart case that is discussed in the chapter, describe some decisions that management handled well.
  • Suppose that you are in charge of expanding Wal-Mart’s operations to France. Describe some actions that you would take to increase the probability of success in that nation.
  • Your business partner comes to you with a new product idea. Specifically, she has just returned from a trip to the Netherlands. Based on her experiences there, she wants your company to start exporting a specialty beer (Gulpemer) from the Netherlands to the US. Your firm has specific expertise terms of distributing beer in the eastern United States, and you have some interest in your partner’s idea. Describe how you would evaluate this idea of adding of Gulpemer to your product line.
  • A reporter from the New York Times asks you to forecast which method of distributing popular music will be the most popular in the year 2014. Write a press release on this topic. Be certain to provide a justification for your prediction.
  • Discuss five business models that are popular for distributing popular films. Predict which of these models will be the most successful, five years from now. Provide a convincing justification for your prediction.
  • Your nephew is a drummer, and he has just formed an alternative rock band. His band is just beginning to achieve some local success in Seattle, Washington. Your nephew views you as a “new product expert”, so he asks your advice about how to increase the popularity and profitability of his band’s operations. Make five specific recommendations to help your nephew and to justify your reputation as “an expert”.
  • Table 4 provides a description of some reasons that new products fail. Add three more factors to this list.
  • Discuss some different ways that firms try to develop innovations. For each method that you identify, provide a specific example of a product that was developed following this approach.
  • Imagine that you want to start your own business. What product would sell? In two paragraphs, describe your business model.

Questions & Answers

calculate molarity of NaOH solution when 25.0ml of NaOH titrated with 27.2ml of 0.2m H2SO4
Gasin Reply
what's Thermochemistry
rhoda Reply
the study of the heat energy which is associated with chemical reactions
Kaddija
How was CH4 and o2 was able to produce (Co2)and (H2o
Edafe Reply
explain please
Victory
First twenty elements with their valences
Martine Reply
what is chemistry
asue Reply
what is atom
asue
what is the best way to define periodic table for jamb
Damilola Reply
what is the change of matter from one state to another
Elijah Reply
what is isolation of organic compounds
IKyernum Reply
what is atomic radius
ThankGod Reply
Read Chapter 6, section 5
Dr
Read Chapter 6, section 5
Kareem
Atomic radius is the radius of the atom and is also called the orbital radius
Kareem
atomic radius is the distance between the nucleus of an atom and its valence shell
Amos
Read Chapter 6, section 5
paulino
Bohr's model of the theory atom
Ayom Reply
is there a question?
Dr
when a gas is compressed why it becomes hot?
ATOMIC
It has no oxygen then
Goldyei
read the chapter on thermochemistry...the sections on "PV" work and the First Law of Thermodynamics should help..
Dr
Which element react with water
Mukthar Reply
Mgo
Ibeh
an increase in the pressure of a gas results in the decrease of its
Valentina Reply
definition of the periodic table
Cosmos Reply
What is the lkenes
Da Reply
what were atoms composed of?
Moses Reply
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Source:  OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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