The objective of the Linked Content Coalition is to lay the foundations for a more coherent organisation of metadata and rights information through the adoption of cross-media rights communication standards. The purpose of the Linked Content Coalition is to provide answers to the following questions: # How do people who want to trade in rights find each other # How can they trade cost-effectively # How can more people be persuaded to trade in rights # How do we support a trading infrastructure in Rights in the long term